Raipur-Chhattisgarh, Chhattisgarh | Approved By : AICTE, UGC | Estd: 20 January 1987
is a State Government University. is Situated in Raipur-Chhattisgarh Chhattisgarh. is approved by AICTE, UGC. Provied a MBA Digital Marketing is a 2 Years specialized course whose general eligibility criteria include. Candidates having cleared their graduation in a relevant discipline with an average aggregate score of 50% and above or an equivalent CGPA from a recognized . MBA Digital Marketing Admission requires a bachelor's degree with a minimum of 50-55% marks for unreserved category students and 45% for reserved category students from an accredited . provides various facilities for students with well-equipped Hospitals, a Library, Seminar Halls, Canteens, Hostels, a Wi-Fi campus, a gym, sports, and staff quarters.
Course Name | Raipur-Chhattisgarh |
Established | 20 January 1987 |
Approved By | AICTE, UGC |
Type | State Government |
Address | Raipur-Chhattisgarh, Chhattisgarh India 492012 |
E-Mail | info@igau.edu.in |
Official Website | www.igau.edu.in |
MBA Digital Marketing qualification Admission to this course requires a minimum aggregate score of 50-55% in a bachelor's degree from a recognized . 5% marks will be deducted for reserved category students. Candidates should meet the eligibility criteria for entrance exams like CAT, MAT, CUET-PG, etc.
Applicants aspiring to study MBA Digital Marketing have to apply at the website and appear for the entrance exam which is followed by a group discussion and a personal interview round. Here is the stepwise application process:
Candidates who want to make a career in the field of marketing can choose this study course to gain in-depth knowledge in this field. MBA Digital Marketing is ideal for individuals with strong leadership skills and who wish to enter the management or marketing industry. The importance of marketing is increasing day by day, and more and more people want to join this promising industry. Professionals can start their businesses and apply these learnings to real jobs to earn better income. This course can enroll her students who have completed their studies. Several years of professional experience are preferred at the .
Course Name | MBA Digital Marketing |
Course Duration | 2 years |
Eligibility Criteria | Graduation with an average aggregate score of 50% or equivalent CGPA |
Admission Process | MBA Entrance Exams |
Entrance Exams | CAT, MAT, SNAP, XAT and CMAT |
Course Fees | Update Soon |
Top Recruiters | JWT, Ogilvy, Edelman, Weber Shandwick and Adfactors |
Job Profiles | Digital Marketing Executive, Digital Marketing Manager, and SEO Manager |
An MBA Digital Marketing is like an investment, and like any investment, the timing has to be right to reap the benefits. The best time to study for an MBA varies from person to person.
Obtaining his MBA Digital Marketing field without any work experience immediately after graduation may result in lower returns.
MBA Digital Marketing is very expensive as it is in high demand. Students should be prepared to invest this type of money before starting. Shortage of money at the end of the year can lead to losses during the semester.
MBA in Digital Marketing Semester - I
| MBA in Digital Marketing Semester - II
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MBA in Digital Marketing Semester - III
| MBA in Digital Marketing Semester - IV
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Library | has a central library facility that provides comprehensive access to Books, Journals, Theses, and Dissertations covering diverse disciplines. The library also provides online journals through an IP base within the campus. |
Sports | The also offers sports facilities to the students, for their physical well-being. campus provides indoor and outdoor sports facilities. Students can play volleyball, cricket, kho-kho, kabaddi, and much more. In indoor games, the students have chess, carom, and other games. |
Auditorium | provides a fully air-conditioned auditorium facility to conduct various events, seminars, group discussions, and guest lectures. The auditorium is well equipped with a digital multimedia podium with built-in sound. |
Laboratories | has adequately furnished and functional laboratories that cater to the needs of the university students. These laboratories are equipped with advanced infrastructural facilities that facilitate efficient operations. |
Gym | provides a gym for the students which is well-furnished and equipped with all modern machines and equipment |
I.T Infrastructure | The IT Infrastructure facility provided by to the students and staff includes a separate computer laboratory as well as individual computers for almost all the staff in their respective chambers that are connected through LAN and an integrated server. |
Cafeteria | The college has a canteen facility for its students where students, staff, and faculty can have tasty food at affordable prices. |
Guest Room/Waiting Room | also provides guest house/ waiting room facilities for the visiting faculty and family members of the students. The guest room provides a comfortable stay as it is equipped with all the necessary facilities. |
Hostel | provides hostel facilities to the students. The rooms are well furnished and well equipped with facilities such as cupboards, TV, solar water heater, water cooler and much more. |
The MBA Digital Marketing program is designed to expose students to all aspects of business. Students will learn how to market their products and services on the online platform and sell digitally. degree in MBA Digital Marketing can lead to a variety of professional opportunities. In this section, we have mentioned the MBA Digital Marketing career options.
Digital Marketing Executive | A digital marketing executive is responsible for utilizing the Internet to engage a company's customers or clients. The creation and maintenance of the company's online presence is its primary purpose. Digital Marketing executives also use websites and internet channels to promote and market their products and services. |
Social Media Manager | A social media manager is in charge of monitoring, coordinating, filtering, and measuring the social media presence of a product, brand, corporation, or even an individual. A social media manager works for businesses to generate money via social networking sites, in addition to becoming an influencer on Facebook, Instagram, YouTube, and Twitter. |
Advertising Manager | Advertising Managers are in charge of planning and executing advertising programs for a variety of businesses. Their main goal is to raise awareness of the products and services. Individuals are expected to be influenced by advertising managers, which implies they are usually strong leaders who excel in leading and influencing people. |
Brand Manager | A Brand Manager is in charge of designing a company's marketing strategy for its target audience. A brand manager is in charge of retaining the company's brand consistently with the help of market research and communications, as well as managing a product line. He or she assists with research and development activities, pricing, new product launches, and also new company growth. |
Market Research Analyst | A market research analyst evaluates customer preferences in order to assist companies in achieving product specifications based on current market trends, expanding their reach through advertising, and marketing their products and services. He or she gathers statistical data from reputable sources, analyses it to find market trends, and makes recommendations for how to create a successful campaign. |
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Job Profile | Job Description |
Social Media Manager | Create and manage content on social media platforms to engage the audience and build brand awareness. |
Digital Marketer | Develop and implement marketing strategies to promote products and services. |
Advertising Manager | Oversee advertising campaigns to promote products and services. |
Content Marketing Manager | Develop and oversee the strategic content to attract and engage the target audience. |
Public Relations Manager | Builds and maintains a positive public image for a company. |
As one of the fastest-growing industries, the scope of pursuing a career in MBA Digital Marketing is immense. Not restricted to only eCommerce and Data Analytics, but you can find innumerable opportunities in Content Marketing, Brand Management, etc. Here are some of the popular job profiles you can work in upon completing an MBA in Digital Marketing course.