Raipur-Chhattisgarh, Chhattisgarh | Approved By : AICTE,UGC,BCI,AIU,NAAC | Estd: 1997
Raipur-Chhattisgarh, Chhattisgarh | Approved By : AICTE,UGC,BCI,AIU,NAAC | Estd: 1997
Itm University is a Central Institute located in Raipur-Chhattisgarh,Chhattisgarh.It was established in 1997. Itm University is Approved by AICTE,UGC,BCI,AIU,NAAC. Admission to Itm University is based on entrance exams and merit assessments to analyze the performance of students in academic fields. At Itm University placement center, students are analyzed based on their soft and hard skills and are given ample practical opportunities to work in reputed organizations. The university also provides several facilities to students on campus, from infrastructure to accommodation options. The campus offers a spacious and comfortable living environment. Itm University facilities include infrastructure, library, cafeteria and sports, medical/clinical facilities, etc.Itm University offers a BBA course in Marketing.BBA in Marketing is a three-year bachelor's degree course. This course provides students with information about marketing and its applicability in the professional world. The eligibility criteria for this course include candidates having completed grade 12th with 50% marks in any subject from a recognized examination board. To apply for admission, students Itm University must meet the entry requirements for the course.
| Name of Institute | Itm University Raipur-Chhattisgarh |
| Established | 1997 |
| Approved By | AICTE,UGC,BCI,AIU,NAAC |
| Type | Central University |
| Address | Raipur-Chhattisgarh, Chhattisgarh India 493661 |
| E-Mail | info@itmuniversity.org, admissions.cg@itmuniversity.org |
| Official Website | https://itmuniversity.ac.in |
Itm University offers students the opportunity to receive financial aid. Students from economically weaker backgrounds are eligible for Itm University scholarship programs. World-class scholarships are awarded to help students obtain quality higher education through comprehensive financial support.Itm University students do not have to pay tuition fees and do not have to repay university fees. Government and private institutions offer scholarships to students to help them finance their studies and provide equal access to world-class education. Therefore, to be eligible for an Itm University scholarship, students Itm University meet the admission requirements of the scholarship program.
| Sports | The University has sports facilities for all students. |
| I.T Infrastructure | The University has an excellent IT Infrastructure facility for the students. |
| Cafeteria | Itm University campus is provided with a relaxing and comfortable canteen. The canteen not only provides the students of the campus with mouthwatering dishes but is also one of the most happening places on the campus with all the students gathering there to discuss their new experiences on the campus. Healthy and hygienic meals are made in the college canteen by a professionally managed catering company. This is a place to rejuvenate tired spirits through lip-smacking delicacies. The cafeteria provides Itm University needed appetizer breaks in a cozy atmosphere. The cafeteria services are available round the clock at highly reasonable prices and smiles.Itm University has the facility of a spacious and clean canteen that caters to the taste of all students. |
| Laboratories | Itm University laboratory scripts and apparatus are at a level appropriate for each year of study. In the first and second years, the instructions are detailed but in the third year, students are expected to take more initiative by deciding for themselves exactly how to organize their experiments. Demonstrators are available in all the laboratories but by the time they enter the third year, students are expected to begin to work more independently. This is intended to smooth the transition to later project work. All students carry out a project, usually in their final year. This is intended to draw together many of the skills acquired during the course, including practical skills such as laboratory work and computing Organisational skills, and time management Group working Data collection and analysis Presentation of results in a talk, and a full written report. |
| Wifi | Itm University has a 24X7 Wi-Fi facility on the college campus for the students and the faculty members to an avail internet connection at any place in the college, hostel & faculty houses. The connectivity through a fully networked campus with state-of-the-art IT infrastructure, computing & comItm Universitynication resources, offers students the facilities of e-mail, net surfing, and up/downloading of web-based applications, besides helping them in preparing projects & seminars. The expansion of wireless networks on campus mirrors the explosive growth of wireless in the consumer and corporate sectors over the past few years,” Experience has shown that wireless switching is the only Wi-Fi technology capable of scaling to the enterprise campus. |
| Convenience Store | Itm University separate Xerox machine for the students & faculty is available in the Library. The institute also encourages the students of SC/ST Category & other backward classes by maintaining an additional ‘Book Bank’ for them. The library on the other hand has seminars and group discussions for personality development and an internet facility for the dynamic development of students. The central library is managed by a group of experienced and qualified librarians and assistants. |
| Banks/ATMs | Itm University has tied up with the SMRITI NAGRIK SAHAKARI BANK MANDSAUR to provide the extended facility of banking services to staff and students and also to outside customers. Thus, an extension counter has been opened on the campus. To facilitate the after-working-hour requirement of cash. |
| Gym | Itm University has a well-equipped Gym facility for the students. |
| Guest Room/Waiting Room | Itm University has a Guest House on its campus to accommodate examiners and parents of the students. |
| Auditorium | Itm University has an auditorium facility for events and seminars. |
| Alumni Associations | Itm University has good networking for the alumni association. |
| Hostel | The campus consists of Several well-built hostel blocks, both for girls and boys with a capacity of many students. Each hostel consists of a separate mess, administrative office, and warden quarter. In addition to well-furnished rooms, the hostel is complete with facilities like a free high-speed Wi-Fi connection, a gymnasium, a medical center, and other amenities for shopping, sports, recreation, and entertainment. A shopping complex, consisting of about some shops, is constructed in the vicinity of the hostel blocks and caters to the daily needs of the students like groceries, stationery, laundry, and grooming. |
| Full Name | Bachelor of Business Administration in Marketing |
| Short Name | BBA in Marketing |
| Degree Level | Bachelor’s/Undergraduate |
| Stream | Business and Management |
| Exam Type | Semester |
| Type of Courses | Full-time and Part-time |
| Duration | 3 years |
| Minimum Qualification Required | 12th Any Streams with 50% marks From a Recognized Board |
| Entrance Exams Applicable | XAT, DU CET, NMIMS NPAT, IPMAT |
| Career Opportunities | Marketing Manager, Brand Manager, PR Manager, Market Analyst, and Advertising Manager |
| Top Recruiting Companies | SBI, Tata Consultancy Services, Deutsche Bank, Capgemini, Wipro Limited, Nestle, Amazon, Deloitte, Mudra etc. |
| Job Position | Sales Manager, Advertising Executive, Marketing Executive, Market Research Analyst |
These minimal criteria Itm Universityst be met by students who seek to pursue BBA Marketing :
Marketing is constantly changing and new approaches are being developed to study customer behavior and develop effective campaigns. Companies are always looking for people who have a deep understanding of marketing principles and practical experience in the market. Hence, there are many benefits to pursuing a BBA Marketing course.
Every year,Itm University conducts placements to ensure that students get placements in renowned companies.Itm University Campus placements help students define their skills to better complement job opportunities.Itm University recruiters provide the best practical expertise to students so that they can understand the process behind recruitment and skill development.Itm University placements help students prepare for interviews and improve their performance by allowing them to participate in mock interviews conducted by placements. Every year, renowned companies visit Itm University campus giving candidates a chance to get a higher job.
| Semester I | Semester II |
| Marketing Concepts | Marketing Segments |
| Principles of Sales Management | Marketing Ethics |
| Marketing Audits | Consumer Behaviour |
| Business Laws | Industrial marketing |
| Semester III | Semester IV |
| Brand Management | Economic Analysis |
| Business Communication | Soft skills |
| MS Excel | Organizational Behaviour |
| Human Resource Management | Sales and Distribution Management |
| Semester V | Semester VI |
| Fundamentals of Entrepreneurship | Business Laws |
| Marketing Management | Financial Management |
| Social Project/Rural Project | Semester End Viva-Voce |
| Current Business Affairs | Semester End Viva |
| Job Role | Job Description |
| Assistant Accounts Officer | They maintain the registers in the Accounting department. They check budget estimates, revised estimates, and monetary transactions. They keep a check on the Income Tax Assessment. They also prepare statutory accounts and financial reports. |
| Assistant Manager | The day-to-day activities of the company are often overseen by assistant managers. They make sure new personnel are informed of their duties and roles by checking employee schedules. They also answer calls from customers with complaints, inquiries about orders, or requests for greater clarification of services or goods. |
| Account Manager | Making sure each department satisfies the needs of its clients and customers is the responsibility of an account manager. They deal with client complaints, resolve their problems, and uphold a favorable connection between the two sides for future commercial dealings. |
| Executive Trainee | They keep track of all purchase orders and generate the necessary reports for all members of the merchandising team and outside vendors. For a variety of jobs, they also develop and retain knowledge of all accounting and financial principles. |
| Relationship Manager | Building and maintaining relationships with clients and customers is the responsibility of a relationship manager, who works on the sales team. They merely assist clients and seek to resolve any business or technological issues they may have. They also assist them in generating revenue and luring clients. |
BBA MarketingThe scope of marketing has now become large enough to have a significant impact on virtually every area of business, leading to the emergence of specializations in marketing. From technical marketing to personal marketing, BBA in Marketing courses are in high demand in both the public and private sectors. Candidates with a BBA in Marketing can work as marketing executives, marketing managers, and sales managers.
Marketing Manager: A marketing manager is a professional responsible for tracking and analyzing the performance of advertising campaigns, managing marketing budgets, and ensuring all marketing is consistent with the company identity.
Head of Marketing: Also known as a marketing manager, a marketing manager is responsible for generating revenue and promoting services and products through coordinated marketing efforts. You will be responsible for product research, brand awareness, and maintaining customer relationships.
Brand Manager: A brand manager is responsible for overseeing all aspects of marketing related to a company's brand and ensuring that all brand decisions lead to increased sales. They also work with Itm University multiple marketing departments such as Research, Content, Social, and Design.
Market Research Analyst: Market research professionals collect and analyze data from consumers and competitors. To estimate potential sales for a product or service, market research professionals study customer preferences, business conditions, and other factors. They also help companies understand what products customers want, who will buy them, and at what price.
Product Manager: Product managers are experts in identifying consumer demand and the business goals that a product or feature will meet. They also define what success looks like for the product and assemble a team to execute that vision.
Question: Can I get direct admission into BBA Marketing?
Answer: Admission to this program is through an entrance test based on merit. Common entrance exams required for admission to this course include NMAT, SET, SAT, etc. Some educational institutes conduct their own entrance exams and admission is decided based on the marks obtained in these exams. Direct admission is also available in some educational institutes, such as Christ University. Applicants can visit the official website of the institute they wish to get admission to.
Question: What about careers in BBA Marketing? What employment opportunities are available to students who complete the program?
Answer: There are numerous opportunities available to you after completing your BBA Marketing. The most common job profiles of BBA graduates are:
Question: Can I pursue higher studies after a BBA in Marketing?
Answer: Yes, you can pursue higher studies after BBA Marketing. You can do an MBA, MBA in Marketing, MBA in Sales and Marketing, or Masters in Marketing Management. Candidates can also pursue a Postgraduate Diploma in Marketing Management.
Question: What are the admission criteria for BBA Marketing?
Answer:Students aspiring for BBA Marketing Itm Universityst meet these miniItm Universitym criteria:
Question: Which entrance exam is most popular for BBA Marketing?
Answer Admission to BBA Marketing is based on grades and entrance exams. Some of the common entrance exams for admission to BBA Marketing are:
Question: Is BBA Marketing Worth It?
Answer: Yes, there are numerous career opportunities with a BBA in Marketing. The program is highly popular and rewarding from a career perspective. Students can benefit from this course in the following ways:
Question: What is the syllabus for BBA Marketing?
Answer: The first four semesters cover topics common to all BBA degrees. The last two semesters of this course are entirely dedicated to Marketing as a specialization. This course covers topics such as Marketing Concepts, Marketing Ethics, Commercial Law, Industrial Marketing, and Economic Analysis.